MORE AMOR, POR FAVORE
More Amor Por Favor: Love, According to Us
Every year, Valentine’s Day speaks to us about love.
But rarely does it ask us to pause and truly feel it.
This year, we chose to begin right there—not with a celebration, but with listening.
More Amor Por Favor was born from this idea of love: a feeling that doesn’t need to be explained, only lived. It takes countless forms—intimate, personal—and, like any true collection, each The Begin Hotels property interprets it through its own personality, shaping a shared desire in a way that feels uniquely its own.
This is how we chose to tell its story: as something that moves through the senses, that reveals itself in shared time, in atmospheres, in gestures that don’t need to be declared.
More Amor Por Favor is not a slogan—it’s a need.
Across languages, cultures, and desires, the request is the same: more love.
A feeling that has always existed, untouched by trends, yet capable of opening new possibilities. In a time when love sometimes seems to lose its power, it remains a living force—one to be chosen and nurtured.
Love is a daily attitude.
It is practiced through acts of care for ourselves and for others, through presence, listening, and the freedom to be. It moves through the senses: a welcoming glance, a voice that truly hears, a reassuring touch, a scent that lingers in memory, time taking shape.
Love is made of unique pieces: of souls meeting, of hands reaching for one another, of small, everyday doses. It lives in details, in what is felt more than what is declared. It is strength, never constraint—not a command, but a space of freedom. It is Eros and Philia, desire and friendship, momentum and care. It is that force “that moves the sun and the other stars.”
Today more than ever, love is an opportunity not to be missed.
It is attention, presence, respect—an openness to different languages and the many ways of being.
This month, we want to celebrate it like this: as an invitation to share time differently, to create memories with our hands, to rediscover the pleasure of doing something together, far from habitual rituals.
Because today, we all need more love.